Casie Nguyen
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Casie Nguyen

​EVENTS & EXPERIENCES

PROJECT HIGHLIGHTS

BRANDED EXPERIENCES

Over 30+ events for brands and studios ranging from the industry's tentpole events to intimate B2B dinners
14 FameBit Activations during Vidcon including portrait studio, brand:creator meetings, brunches, lightning talks, PR interviews and more
14 FameBit touchpoints at Vidcon
Lead the creative and design of FameBites, an intimate dinner series for 30 guests including brands, Creators and internal executives at famed restaurant Roister.
FameBites Dinner Series
Created and lead creator:brand meetups inside of the YouTube Creator Lounge during E3 and a "Meet FameBit" hour between account executives, branded content managers, creators and brands.
E3 Creator/Brand Meetups
Lead the creative and event execution with Catalyst Creativ and internal Google teams. The day consisted of brand:creator meetups, a portrait studio by Lens & Soul, happy hour and a performance from Tessa Violet.
Beauty Huddles & Portrait Studio
VIDCON - YOUTUBE CREATOR LOUNGE
Created and Lead a Family Day of fun at Regal L.A. LIVE for the release of Sherlock Gnomes. Activities included costumed characters, photo ops, coloring, tattoo stations and more! Lead the digital and onsite marketing for the event with partners to increase ticket sales and foot traffic to the event during a traditionally slower week.
Sherlock Gnomes Family Day
Partnered with Google Ads team and SET Creative to design a demo station for FameBit's new feature AR Beauty Try On during Adweek in NYC. In charge of demo station design, event staffing, and demo surveys.
AdWeek FameBit Demo
Vidcon - Creator Brunch
Cannes Lions - Google Creative Harbour FameBit/AR Try On
HubSpot FKO Boston
HubSpot FKO Dubin
HubSpot FKO Boston
Press Mentions
Biz Bash - FameBit by YouTube at Vidcon
AdWeek - "Google is rolling out augmented reality try on tools for YouTubers and beauty brands"

SPECIAL EVENTS & AFTERPARTIES

 30+ total special events such as holiday parties, birthdays, celebrations, weddings and corporate parties
​ for private clients and brands including own cilents and with celebrity event planner Troy Williams at Simply Troy Lifestyle + Events
Lead the logistics and timeline with 35 vendors for a private client's Gatsby themed celebration at TAO. Event designed by Simply Troy.
Gatsby Themed Birthday Celebration
TREMENDOUS 3rd ANNIVERSARY PARTY
Designed and created the FameBit lounge during YouTube's Vidcon party for over 1200 attendees. This included personalized cocktails, specialty macarons, a branded photo station and branded decor and moments. In partnership with MAS + Google E&E team.
FameBit Lounge at YouTube's Vidcon Party
Super Bowl LVII Party
Elsa + Jason Wedding
SUPER BOWL LVI PARTY
EXTREME MUSIC HALLOWEEN PARTY

FIELD EVENTS

Lead the strategy and execution at HubSpot for AMER Field Events for sales acceleration goals



GLOBAL HYBRID/VIRTUAL EVENTS

Event Lead for 10+ virtual + hybrid global events for META (formerly Facebook)
Press Mentions
The New York Times - Facebook's Next Target: The Religious Experience 
AdWeek - Facebook Communities Summit set for Nov 4

Social Media Today - Facebook Announces New Groups Tools at it's 2021 Communities Summit
Facebook - New Tools to Empower Community Builders in Facebook Groups
Facebook - Over 100 Million People Have Signed Up For Local Blood Donation Features


MARKETING ACTIVATIONS

20+  special marketing activations including special screenings
Partnered with Regal Cinemas to bring Art House films to the traditionally more blockbuster audience at Regal L.A. LIVE including first looks, special screenings and Q&A events.
LA LIVE Art House Features
Lead digital marketing campaign for Avengers: Infinity War to increase ticket sales and partnered with Disney to bring "About the Art" installation to Regal L.A. LIVE ft. original artwork
Avengers: Infinity War - Art installation
Partnered with Warner Bros to bring a VR build and activation to Regal L.A. LIVE during opening weekend of Annabelle: Creation. The activation consisted of an interactive Bee's Room build inside of a house, VR experience and real life scare!
Annabelle: Creation - Bee's Room VR Experience
Partnered and brought the first ever 4DX Horror Fest to Regal L.A. LIVE consisting of 5 retroactive 4DX films for $10 to raise awareness for the 4DX format.
4DX Horror Fest
Partnered with Disney and 4DX for the "Incredible Auditorium" with customized seat covers and implemented a social and digital campaign for the weekend only promotion.
The Incredibles 2 - 4DX Auditorium
Supported RealD 3D with a special Black Panther screening hosted by influencer Black Nerd for the City LA kids.   Secured 1000 limited edition posters and a Black Panther statue with Disney.
Black Panther RealD 3D Special Screening
Press Mentions
Deadline Hollywood - 'Gook' Robust in L.A.; 'Ingrid Goes West' Solid in Expansion 
Black Nerd - 'Black Panther' City LA screening Vlog
IHorror - 'Relieve Some of Your Favorite Movies at the 4DX Horror Fest' 
Dread Central - "New Annabelle: Creation VR Experience explores Bee's Room"
My Life is a Journey - "Incredibles 2 in 4DX'

THEATRICAL ACTIVATIONS, SCREENINGS AND PREMIERES

Produced and designed theatrical activations, premieres and afterparties 
Press Mentions
The Cast of ‘Joy Ride’ Hosts Comedy Night at The Comedy Store
​Sherry Cola instagram Recap of Comedy Night
Kathryn Bernardo, Dolly de Leon now in LA for 'A Very Good Girl' US premiere

NATIONWIDE ACTIVATIONS

Produced 31 activations in the Southeast as apart of a nationwide activation to distribute meals and treats around polling locations for non partisan partner Pizza to the Polls and RMNG  during the 2020 presidential election.
Press Mentions
TIME - Amid Record-Breaking Lines at Polling Places, Early Voters' Spirits Buoyed by Pizza, Live Music
INSIDER - A nonprofit raised over $1.4 million to deliver 66,000 free pizzas to hungry voters waiting in long election lines
CNN - Pizza to the Polls aims to feed hungry 2020 voters stuck in long lines
USA TODAY - Acts of kindness at the polls: Groups offer voters free pizza, snacks on Election Day
OPRAH MAG - This Nonprofit Sends Free Pizza to Voters Stuck in Long Lines Nationwide
​
TODAY - Pizza to the Polls is using free slices to motivate voters to stay in line

Event & Marketing Capabilities

Branded Experiences

Events for corporate clients to increase brand awareness or sales via strategic programming and activations

Examples: VIP lounges, stakeholder dinners, press lunches, educational workshops, meetups, roundtable discussions, panels

Special Events

Events that bring people together to celebrate

Examples: Parties, weddings, birthdays and bar mitzvahs, dinners and brunches 

Experiential Activations 

Events that involves a promotional marketing campaign and helps increase sales

Examples: Onsite activations, digital promotional programs, screenings

Destination Events

Events that are in a different international location abroad.

Examples: Birthday parties, Summits, thought leadership dinners, executive retreats, hotel bookings

THOUGHT LEADERSHIP

Casie Nguyen enjoys elevating, educating and empowering others.
​She is available for in person events and press opportunities to speak about her experiences in events and travel.
For speaking inquiries please contact her at [email protected]

Experiential Alchemy

Podcast guest on Experiential Alchemy episode 7 with Agency EA
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Agency EA

5 Things that are Top of Mind for Experiential Marketers in Tech
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Jean Dousset

How To Plan A Micro Wedding During COVID in 2021 (Best Planning Ideas)
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Biz Bash

Women in Events: What's the No. 1 Piece of Advice You'd Give Your Younger Self?

All Factors

150+ Marketers Share Their Marketing Predictions for 2021
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About Me

Recognized as "40 under 40 Event Profs with Endless Impact," Casie Nguyen is an award winning solutions oriented global experiential Event Producer and B2B Marketer with over 13 years of event management & marketing experience from ideation to event execution and reporting with branded experience, strategic event programming and upmarket high touch special events.

CASIE IS KNOWN FOR:
  • Creativity for any event to ensure successful run of shows
  • Capturing big key moments for recaps and sizzles
  • Measurable impact and ROI for events w/ metrics and anecdotes
  • Working cross functionally with sales teams for revenue driving events
  • Being extremely adaptable and detail oriented 
  • Smooth event logistics and flow with attention to detail
  • Creating branding and sponsorship opportunities 
  • Highly organized with detailed timelines and comms
  • Extensive network of vendors and partners in LA
  • Having global network of vendors - especially in London, Geneva, Lisbon, Vienna and Florence and the Amalfi Coast
  • Working with a wide range of partners including celebrity talent, content creators and executive stakeholders
  • Managing workflows for maximum efficiency
  • Consistently smiling onsite

PARTNERS

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TESTIMONIALS


"Casie is a proactive and driven individual. She was always a pleasure to work with and a detail oriented event planner with a strong team spirit. During the time we worked together, she consistently ensured all her responsibilities were covered in coordinating events, and cared for the impact her work had on others. She was always passionate about finding ways to make the workflows she engaged in more efficient, more creative and more fun for everyone involved." 
- Sole, Commercialization Lead, Google
"Casie is an all-star. She is detail-oriented, intelligent, and a great team member. The events she planned and managed were elevated experiences, and her personality and spirit shone through in each one."
​- Devon, SDM, Famebit by YouTube

AWARDS

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WORK HISTORY

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CONTACT

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  • Home
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